Bethenny Frankel's L'Oréal Midnight Cream Endorsement Drives Sales

L'Oréal Paris Midnight Cream Remains Popular Among Consumers: A Look at Bethenny Frankel's Endorsement Bethenny Frankel, a well-known personality, recently posted a video endorsing L'Oréal Paris Midnight Cream. The video, posted on September 12th, 2024, has garnered significant attention, accumulating over 315,000 views and thousands of likes and saves as of April 9th, 2025. Frankel's endorsement focuses on the cream's luxurious texture and hydrating properties, stating, "It is so rich, it is so hydrating, it is so bouncy, it is so feeding, it is so illuminating." The video's popularity suggests a strong consumer interest in the product. While primarily an advertisement, the video's success highlights the effectiveness of celebrity endorsements in driving consumer demand.