Rolex Unveils Four Exclusive "Ghost Models" at Watches and Wonders Geneva

Geneva, Switzerland – Rolex enthusiasts are buzzing following the quiet unveiling of four new Daytona models at this year's Watches and Wonders event in Geneva. These exclusive timepieces, dubbed 'ghost models' by collectors due to their limited release at specific events or for certain regions, are highly sought after for their rarity and unique designs.Among the stunning new additions are the elegant White Gold Blue Sapphire Daytona, featuring a striking blue sapphire bezel. Also introduced were the sophisticated Rose Gold Lemans Daytona, the intricately designed Rose Gold Giraffe Oysterflex Daytona, and the vibrant 18 Karat Yellow Gold Turquoise Stone Dial Daytona.These releases underscore Rolex's strategy of maintaining exclusivity and desirability within the luxury watch market. Collectors and aficionados are already keen to acquire these rare pieces, further solidifying their status as highly coveted items.