Tems Speaks Out: Misconceptions and the Struggle of African Artists

Tems on the Misconceptions Surrounding African Artists: 'There's a Perception...' African artists often face misconceptions that impact their treatment in the industry, says Nigerian singer Tems in a recent Billboard interview. These perceptions, she explains, can lead to various forms of unfair treatment. "There’s a perception of Africans people might have that might lead to certain types of treatment," Tems stated, highlighting the need for a more nuanced understanding of African artists' contributions to the global music scene. The interview, which covers a range of topics including the rising popularity of Afrobeats, also touches upon the common misconception that African artists lack business acumen. Tems's candid remarks underscore the importance of self-representation and a strong business sense for success in the music industry. Her experience offers valuable insights into the unique challenges and triumphs of African artists navigating the international music landscape.