TikTok Beauty Trend: Hydrating Matte Lip Balm Takes the Internet by Storm

Beauty Product Review: NYX Smushy Matte Lip Balm Delivers Hydrating Matte Finish New York, NY – May 15, 2025 – A recent TikTok video by beauty influencer bishuwish (@bishuwish) has generated buzz around NYX Professional Makeup's Smushy Matte Lip Balm. The video, which has garnered over 500 views in less than 24 hours, showcases the lip balm's ability to create a smooth, matte finish without the dryness often associated with matte lipsticks. Bishuwish, in her video, states, "It's so blurring, it's so smoothing, and it is a matte formula that's hydrating." She demonstrates the application process, emphasizing the balm's easy blending and the resulting plush appearance. The video also highlights the product's affordability ($9) and the availability of twelve different shades. The positive reception of the video reflects a growing interest in beauty products that offer both matte finish and hydration. The lip balm's unique formulation, which includes ceramides and mochi rice powder, contributes to its popularity. The video concludes with Bishuwish recommending the product to those seeking a hydrating matte lip look.