Hydrating Matte Lip Balm Takes TikTok by Storm

NYX Professional Makeup's Smushy Matte Lip Balm: A Hydrating Matte Revolution? A recent TikTok video review by beauty influencer KC (@bishuwish) has sparked interest in NYX Professional Makeup's new Smushy Matte Lip Balm. KC, known for her makeup tutorials and honest reviews, praises the lip balm's unique formula. "I was so sick of mattes that would dry out my lips," KC states in the video. The balm's key ingredients, mochi rice powder and ceramides, are highlighted as contributing to its moisturizing matte finish. The video shows KC applying the balm in the shade 'Soft Smile,' one of twelve available shades. The positive review and the lip balm's affordable price point of $9 suggest potential for increased sales and customer interest. This product review demonstrates the power of social media influence in shaping consumer choices and highlighting innovative cosmetic products.