Espoir's K-Beauty Cushion Foundation Launches in the US

Espoir's K-Beauty Cushion Foundation Makes Waves in the US Market May 31st, 2025 marked the launch of the highly anticipated Espoir K-beauty No.1 cover cushion foundation in the United States, a product that has already taken South Korea by storm. Beauty influencer KC (@bishuwish) recently posted a video review of the product, highlighting its impressive coverage and lightweight texture. "This velvet cover cushion gives phenomenal coverage but is light as air!" she exclaimed in her TikTok review. The video shows KC applying the foundation, demonstrating its ability to effectively cover skin discolorations and redness. The product's availability on TikTok Shop has generated considerable buzz among beauty enthusiasts, particularly given the 20 different shades offered. This launch represents a significant expansion for Espoir into the US market and suggests a growing demand for high-quality Korean beauty products within the country.