TikTok Influencer Promotes Fenty Perfume with Unique Scent-Trapping Technique

Fenty Beauty's Perfume Gains Traction on TikTok: Influencer Marketing and Scent-Trapping Techniques In a recent TikTok video, beauty influencer KC (@bishuwish) demonstrated a unique approach to fragrance application, called "scent trapping." Using Fenty Beauty's Amber perfume, KC showed how layering the solid and spray versions extends the fragrance's longevity. This technique, while not new, has gained renewed interest through TikTok's short-form video format. KC's video, which has garnered 18 views in less than two hours, promotes a 26% discount and free shipping on the product through TikTok Shop, indicating a clear influencer marketing strategy. "Successful women have been scent trapping for centuries," KC stated in the video, emphasizing the technique's historical relevance. The video's visual appeal and engaging presentation contribute to its virality. While the content is primarily promotional, the demonstration of scent trapping offers a unique angle for beauty-related publications. The success of this approach on TikTok highlights the platform's role in product promotion and the influence of beauty influencers on consumer behavior. The promotion itself is a reflection of current marketing trends leveraging social media platforms.