Duolingo's AI 'Lily' Fuels Premium Subscription Surge

Duolingo's AI-powered 'Lily' drives subscriber growth for Duolingo Max. The language learning app's new feature, allowing video calls with an AI character, has proven highly effective in attracting premium subscribers. Duolingo CFO Matt Skaruppa stated, "That feature sold itself. You didn't have to explain to someone what it was." The success of "Lily" highlights the growing integration of AI in education and the potential for innovative applications in the tech industry. Duolingo CEO Luis von Ahn added that such a feature was "out of the question" just four years ago, showcasing the rapid advancements in AI technology. This innovative approach to language learning is expected to shape the future of the industry.