NY Fitness Influencer's Supplement Promo Sparks Debate on Marketing Tactics

New York Fitness Influencer Promotes Supplements: A Look at the Supplement Industry's Marketing Tactics New York, NY – May 20, 2025 – Fitness influencer Bonnie Ryan, known for her fashion and beauty content, recently posted a video promoting FemFuelz creatine and pre-workout supplements. In the video, Ryan details her personal experience with the products, claiming they significantly improved her gym performance. "The pre-workout gave me the kick I needed, and the creatine helped repair my muscles," she stated. The video also includes a discount code, indicating a clear promotional intent. While Ryan's endorsement highlights the marketing strategies employed by the supplement industry, it also raises questions about the transparency and potential risks associated with such products. The lack of independent scientific backing for such claims underscores the need for consumers to critically evaluate product endorsements from influencers. The video, despite its promotional nature, offers a glimpse into the influencer marketing landscape and its impact on consumer choices in the fitness industry. The increasing popularity of such endorsements highlights the importance of media literacy and critical thinking when evaluating health and fitness information.