Lincoln Toy Shop 'Breaks Up' with Jellycat After Decade-Long Partnership

Lincoln, UK – Bo Peep Boutique, a local independent toy shop in Lincoln, has announced the unexpected closure of its long-standing account with popular plush toy brand Jellycat. The owner, who has stocked Jellycat products for nearly a decade, shared the news via a social media video, expressing regret to loyal customers. The decision, according to the boutique, was made by Jellycat as part of their "Brand Elevation Strategy," indicating a shift in their distribution approach. This development leaves Bo Peep Boutique, a well-known stockist in the area, unable to offer new Jellycat items, potentially impacting local collectors and gift-buyers who relied on the store for their plush toy purchases. The boutique, which also stocks Charlie Bear products, previously offered free shipping over £40 and Clearpay options.

The Daily Dot

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