TikTok Made Me Buy It: Social Media's Impact on Sneaker Sales

Dundee, Scotland – June 4, 2025 – Social media continues to influence consumer purchasing habits. A recent TikTok video by Ella in Scotland (@bossellarh) highlights this trend, showcasing a pair of white sneakers purchased through the TikTok shop. In the video, Ella enthusiastically describes the shoes as "very demure, very comfortable, very fashionable, very stylish." She encourages viewers to purchase the shoes, stating, "Don't sleep on this!" The video's success, with over 270 views in less than 24 hours, demonstrates the power of social media marketing. While the video primarily functions as an advertisement, it reflects the growing influence of social media platforms on consumer behavior and purchasing decisions.