Taylor Swift's Music Streams Explode After Masters Acquisition

Taylor Swift's Masters Acquisition Fuels Massive Streaming Surge Taylor Swift's recent acquisition of her master recordings has resulted in a dramatic increase in streams across major music platforms. Data presented in a recent TikTok video shows a substantial rise in plays for her albums, particularly "Reputation," which saw a 112.27% increase in streams on Spotify alone in just 72 hours. The video's creator, Jess Dennison (@bringjessthehorizonn), highlights Apple Music's promotion of Swift's original versions, further contributing to the surge. "This album by itself is over 100% up in streams on Spotify alone in 72 hours," Dennison states. The surge also impacted other albums, with "Debut" experiencing a nearly 150% increase. This event not only demonstrates the power of artist ownership but also showcases the enduring popularity of Taylor Swift's music. The data underscores the significant financial and cultural impact of artists controlling their creative works.