Cannes 2025: YouTubers' Insights on Filmmaking and the Future of Media

Cannes 2025: YouTubers Reflect on Filmmaking and the Blurring Lines Between Online and Traditional Cinema The 2025 Cannes Film Festival saw an interesting intersection of online and traditional media. Brut, a leading French media outlet, interviewed four prominent YouTubers—Cyprien, Eléonore Costes, Louise Aubery, and Julien Josselin—on their experiences with filmmaking and the relationship between YouTube and cinema. The conversation took place amidst the vibrant atmosphere of the festival, adding a unique backdrop to the discussion. Each YouTuber offered a distinct perspective. Cyprien, known for his comedic style, reminisced about his early videos, stating, "Ma première vidéo, bien sûr, je m'en souviens." (My first video, of course, I remember it.) He described using his parents' camcorder to film various subjects, showcasing the evolution of his approach to video production. Eleonore Costes spoke about her early attempts at creating a demo reel, while Louise Aubery shared insights on her early videos, noting the surprising success of a video that was considered poorly made. Julien Josselin reflected on his prolific output during his adolescence, admitting, "J'en ai posté beaucoup trop quand j'étais ado." (I posted way too much when I was a teenager.) The interviews provided a fascinating glimpse into the creative process and the challenges of building a successful online presence. They also highlighted the growing convergence between YouTube and the film industry, with creators increasingly transitioning to larger-scale projects. The event symbolizes a shift in the media landscape, with online platforms playing an increasingly significant role in film production and distribution.