AI Overviews Disrupting Blog SEO: Experts Advise Focusing on Transactional Keywords

In the ever-evolving world of search engine optimization (SEO), staying ahead of the curve is crucial. A recent video by Build in Public highlights a significant challenge for bloggers in 2025: the dominance of AI overviews in search results for informational queries. According to Ahrefs data cited in the video, these AI overviews reduce clicks by 34.5%, making it harder for bloggers to gain organic traffic. "If you want to avoid this," says Build in Public, "don't make blog posts targeting informational queries." Instead, the author suggests focusing on transactional keywords—search terms indicating a clear intent to purchase. This shift in strategy is vital for bloggers who want to avoid losing traffic and maintain their online presence. The video also promotes a 13-hour course, Compact Keywords, for those seeking a more in-depth understanding of this approach. The course promises to equip learners with the knowledge and skills necessary to navigate the changing SEO landscape and achieve success in the digital marketplace.