NYC Influencer's Daily Makeup Routine Goes Viral

New York City-based beauty influencer Caitlin Emiko (@caitlin.emiko) recently shared her daily makeup routine on social media. The 63-second video, uploaded on March 6th, 2025, has already garnered over 3,000 views. Emiko details her process, showcasing products from brands like NARS, L'Oréal, and Morphe. "Take this with a grain of salt," she says in her video description, suggesting a lighthearted approach to her tutorial. The video's popularity suggests a continued interest in accessible beauty tips and product recommendations from social media personalities. The video's success highlights the ongoing influence of social media in shaping beauty trends and consumer choices.