SBT Invests in Children's Programming: A New Era of Family Entertainment

SBT Announces Major Investment in Children's Programming SÃO PAULO, BRAZIL – May 15, 2025 – In a press conference today, Daniela Beyruti, president of the Brazilian television network SBT, revealed significant plans to revamp and expand the network's children's programming. Beyruti expressed regret over the previous absence of dedicated children's shows and stated, "Speaking to the next generation has always been part of SBT's DNA." The network plans to relaunch its children's programming with a focus on providing high-quality, safe content. A key component of this initiative is the free FanKids app, which Beyruti described as a curated space for children's entertainment, providing a safe alternative to the often chaotic digital landscape. The app, similar in concept to PlayKids, aims to restore the trust families have in SBT's programming. Beyruti emphasized the network's commitment to providing a safe and enjoyable viewing experience for children, stating, "...here it will always be a place of trust." This renewed focus on children's programming marks a significant step for SBT, aiming to recapture its position as a trusted source of family entertainment.