Reborn Baby Market: A $1.8 Billion Question Mark

Brazilian TV personality Ana Paula Padrão recently sparked a debate about the booming reborn baby market. In a recent video, she commented on the industry's surprising size, estimated at $1.8 billion for 2025. Padrão questioned the trend's appeal, suggesting it reflects a societal tendency to infantilize women. "It's a niche market," she stated, "but its size isn't insignificant. It's comparable to the market for wooden educational toys." The video generated significant discussion online, with many viewers agreeing with Padrão's assessment. The discussion highlights broader societal concerns about gender roles and consumer culture.