TikTok Giveaway: Influencer Drives Engagement and Book Sales

Social media influencer Carrie Berk (@carrieberkk) is boosting engagement and book sales with a creative giveaway. Her TikTok video, announcing a giveaway of a Labubu Stanley Cup, has already garnered thousands of views. To enter, participants must follow her TikTok account, tag two friends, and explain why they want to win. One lucky winner will also receive a tumbler if they order her new book. "I'm giving away a Labubu Stanley Cup to a random follower!" Berk exclaims in the video. The winner will be announced within a week. This strategy combines promotion with engagement, a common tactic among influencers. The success of this giveaway highlights the power of social media marketing in reaching a wide audience.