Kenya's Local Businesses Embrace Short-Form Video Ads on Social Media

Kenya's Digital Advertising Landscape: A Glimpse into Local Marketing Tactics In Kenya, small businesses increasingly utilize social media platforms like TikTok and Facebook for advertising. One example is @catesbeauty120, who recently posted a 33-second video advertisement promoting her services. This video, shot vertically and primarily in a local Kenyan language, showcases a common approach among local businesses. The advertisement includes contact information, encouraging viewers to reach out via phone or Facebook. While the specific services offered are unclear due to the language barrier, the video highlights the growing trend of using short, visually engaging content for local marketing. This approach, while effective in reaching a specific demographic, presents challenges for broader reach. The reliance on local languages limits the potential audience and makes it difficult for those outside the immediate community to understand the advertisement's message. This underscores the need for businesses to consider multilingual strategies to maximize their reach and impact.