Dieux Skin's Ethereal Launch: A Celebration of Drag and Beauty

Dieux Skin's Ethereal Launch: A Celebration of Drag and Beauty Dieux Skin, a beauty brand, recently launched its new oil cleanser, "Ethereal," with a unique event celebrating drag culture. Co-founder Charlotte Palermino explains that the decision to center drag queens in their launch was a conscious choice, reflecting the significant contribution of drag artists to modern makeup techniques. "When you think about it," Palermino states in the video, "we really couldn’t celebrate any other way." The video showcases the event, highlighting the drag performers and the overall vibrant atmosphere. Palermino also emphasizes the effectiveness of the cleanser, stating that it "melts makeup off like butter." This launch event demonstrates a creative and inclusive approach to brand building, recognizing and celebrating the influence of drag culture on the beauty industry. The event's success, as evidenced by the video's growing popularity, suggests a positive response to this unique marketing strategy.