UK Rapper Uses TikTok to Promote New Music Video

Local UK Rapper Promotes New Music Video on TikTok British rapper CHRIS SAYER, known online as @chrissayerofficial, recently used TikTok to promote his new music video, "IM SO DONE." The short video, uploaded on June 4th, 2025, features a montage of scenes from various locations, creating a visually engaging experience. The video's description includes several hashtags, including #ukrap and #musicvideo, indicating its genre and purpose. The video's fast-paced style is typical of promotional content on platforms like TikTok. While the video itself doesn't provide much information beyond promoting the song, it highlights the artist's use of social media to reach a wider audience. The use of multiple locations suggests a certain level of production value. The video's statistics, as of June 4th, 2025, show 350 views, 42 likes, and 4 comments, suggesting a modest level of engagement. This illustrates the challenges faced by artists in gaining traction on social media platforms, even with visually appealing promotional content. While the video's primary purpose is promotion, it offers a glimpse into the strategies employed by independent musicians in the digital age. The use of TikTok as a promotional tool is increasingly common, and this video provides a case study of this trend.