TikTok's Natural Makeup Trend: A PharmD Student's Guide to Effortless Beauty

Beauty and makeup trends are constantly evolving, and social media platforms like TikTok play a significant role in shaping these trends. A recent video by cindyruzi (@cindyruzi on TikTok) demonstrates a popular 'natural makeup' look, using products from several well-known brands. The video, which has garnered over 4000 views and nearly 250 likes in less than 10 hours, showcases a simple yet effective routine. Cindy Ruzi, a PharmD student, uses products from Rhode, Kosas, Haus Labs, and Saie, highlighting their application and blending techniques. The video's popularity suggests a strong interest in accessible, natural makeup looks, and the use of specific brands provides valuable insight into current consumer preferences in the beauty industry. The video's success demonstrates the power of short, visually appealing tutorials in driving product awareness and influencing consumer choices.