Cinemex's Viral CCXP 2025 Cosplay Giveaway: A Winning Marketing Strategy

**Cinemex Celebrates CCXP 2025 with Cosplay Giveaway** Mexico City – Cinemex, a popular Mexican cinema chain, recently celebrated the 2025 Comic Con Experience (CCXP) by hosting a unique cosplay giveaway. The event, documented in a viral video, featured Cinemex representatives interacting with attendees dressed in elaborate costumes. The video showcases a variety of impressive character portrayals, ranging from Star Wars' Mandalorian to Marvel's Kang the Conqueror. "These are some of the best cosplays we saw at #CCXPMX2025," stated Cinemex in their video description. The company used the opportunity to promote their Cinemex Loop cards, offering them as prizes to participants. The video concludes with a call for viewers to vote for their favorite cosplay, further engaging the audience. One cosplayer, dressed as Merida from Brave, commented, "Me encanta! Me encanta!" expressing their enthusiasm about the giveaway. The video's popularity underscores the strong connection between pop culture, community engagement, and effective brand promotion. Cinemex's initiative highlights a creative approach to marketing, successfully integrating their brand with a popular cultural event. The positive response from cosplayers and viewers alike demonstrates the effectiveness of this strategy.