Small Business Social Media: Why Tagging Alone Isn't Enough

Social Media Marketing for Small Businesses: The Importance of Engagement South Africa - May 21, 2025 - A recent video by Australian business coach Fiona Morris (@cleanbizcoach) highlights a common mistake made by small business owners on social media: simply tagging their business without engaging with the post's content. Morris emphasizes the need for a more personal approach, suggesting that business owners should add an introductory paragraph and connect with the poster's specific situation. "It's the ones you ALWAYS see tagging their own business that has me wondering if they're actually getting work," Morris says in the video. "Are they that desperate?" Morris illustrates her point with the example of cleaning businesses that only tag themselves on posts about cleaning needs. She suggests that these businesses should instead add a brief description of their services and connect with the poster's specific cleaning needs. This creates a more engaging and personal experience, leading to better marketing results. Morris's video serves as a valuable reminder that social media marketing is not just about self-promotion; it's about building relationships and understanding customer needs. By taking a more personal approach, businesses can increase their chances of success.