Airbnb's New "Everything" App: A Bold Move Beyond Travel

Airbnb Launches 'Everything' App: CEO Brian Chesky Discusses Expansion into Services Airbnb, the global hospitality giant, has launched a redesigned app that goes far beyond its traditional room and home rentals. The expansion into services, announced by CEO Brian Chesky in a recent CNBC interview, marks a significant shift for the company. Chesky stated, "We wanted to bring back experiences in a completely reimagined way." This ambitious project involved a complete overhaul of Airbnb's technology and marketing strategies, taking over a year to implement. The new app allows users to book services such as chefs, masseuses, and personal trainers, directly within the platform, transforming Airbnb into a one-stop shop for travel and local experiences. The move is a bold attempt to capitalize on the vast service sector, with Chesky noting that "almost two out of three jobs in America are service jobs." While initially focusing on ten service categories, the potential for expansion is vast, signifying a new chapter for the company's future. This expansion also challenges the perception of Airbnb solely as a travel company, opening up possibilities for local use and broader market penetration.