eToro's Calculated Delay: Profitability Fuels Successful IPO

eToro's Strategic Delay Pays Off: CEO Explains Why Profitability Trumps Speed NEW YORK, May 15, 2025 — eToro, a global investment platform with 40 million registered users across 75 countries, finally went public on Wednesday. This marks the culmination of a journey that began with an initial public offering (IPO) filing in 2021. However, CEO Yoni Assia revealed in a recent CNBC interview that the company strategically delayed the process. "We changed our strategy in 2022 to focus on profitable growth," Assia stated. This strategic shift proved successful, as eToro's 2024 financials exceeded expectations, reporting over $300 million in adjusted EBITDA. Assia emphasized the importance of demonstrating consistent profitability before going public, particularly in light of market downturns experienced in 2022. He believes this calculated approach allowed eToro to enter the public market from a position of strength. The company's strong financial performance and large user base suggest a positive outlook for its future.