Nintendo President Doug Bowser Rings Up First Sale at New San Francisco Store

Nintendo Opens New Store in San Francisco with President Doug Bowser's Special Appearance San Francisco, CA – May 15, 2025 – Nintendo celebrated the grand opening of its new store in San Francisco today with a unique twist. Doug Bowser, the president of Nintendo of America, personally participated in the very first customer transaction. The event, captured on video by CNET, showed a lighthearted exchange between Bowser and the customer, a gamer who purchased merchandise. "It was an honor to be part of the first sale," Bowser stated, adding, "This store represents our commitment to the San Francisco gaming community." The video shows a line of excited fans waiting to enter the store. The atmosphere is described as positive and enthusiastic. The opening marks a significant event for Nintendo and the city, and the store is expected to be a popular destination for gaming enthusiasts. The event underscores Nintendo's dedication to engaging directly with its fanbase.