100-Year-Old's Makeup Routine Wins Hearts in Collection Cosmetics Ad

Collection Cosmetics features a heartwarming video showcasing 100-year-old Joan's makeup routine. Filmed at Millcroft Care Home in the UK, the short video shows Joan applying the brand's Soft Glow Blusher. The video's simple charm has resonated with viewers, highlighting the company's focus on inclusivity and ease of use. "It doesn't have to be perfect," Joan says, demonstrating a relaxed approach to makeup application. The video's success suggests a growing interest in showcasing the beauty of aging and the simple pleasures of everyday life.