From Illustrated Book to Celebrity Accessory: The Rise of Labubu Toys in Fashion

Labubu, the mischievous-looking monster toy, has rapidly ascended to become this year's most sought-after fashion accessory, captivating celebrities and collectors alike. Originally conceived by Hong Kong artist Kasing Lung in 2015 as an illustrated book titled 'The Monsters Trilogy,' Labubu has since evolved into a vast universe of collectible figures. The Labubu line, produced by Pop Mart, features a variety of characters, including Zimomo, the leader of the Labubu tribe, distinguishable by its tail and larger size, and Mokoko, Labubu's pastel pink friend. With over 30 series and six colors per series, there are currently more than 300 unique Labubu figures available, each boasting various fur and eye colors. The toy's journey from art project to fashion staple gained significant momentum after being spotted on the bags of global music icons. Rihanna was seen with a Labubu charm on her bag, followed by Dua Lipa, and most recently, Central Cee's So Black Birkin. This trend underscores a broader cultural shift towards "knick-knack culture," where charms and embellishments serve as an extension of personal self-expression in fashion. Experts suggest Labubu's viral success stems from its unique blend of being "weird, specific, rare, and instantly recognizable," hitting a perfect sweet spot for collectibility and social media virality.

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