The Unexpected Niches of TikTok: How Algorithms Connect Us

Unexpected TikTok Trends: How Niche Communities Unite Online In a world of viral dances and trending sounds, some TikTok users find themselves unexpectedly drawn into unique and specific online communities. One such user, who prefers to remain anonymous, recently shared her experience of falling into three distinct niches: horse grooming ASMR, Major League Baseball highlights, and videos of geese causing chaos. "I never thought I'd be so invested in watching horses get groomed," she laughs. "But the ASMR is surprisingly satisfying." The video's success highlights the platform's ability to connect people with shared interests, no matter how specific. Her unexpected journey into the world of baseball highlights was equally surprising. "I'm not a hardcore baseball fan," she admits. "But somehow, the algorithm keeps serving me videos of the greatest catches and funniest moments, and I'm hooked." Finally, her foray into the world of "angry geese" videos is perhaps the most unexpected. "It's that time of year again," she says, "when geese are just being their wild selves. And every time I search for angry geese, the algorithm suggests videos of geese getting humbled. It's hilarious!" The video's popularity underscores the power of niche communities on TikTok. The algorithm's ability to connect users with unexpected content creates a sense of discovery and shared experience, fostering a sense of community among individuals who might not otherwise connect.