Lifehack Goes Viral: Belarusian Blogger Promotes Little-Known Online Store

A Belarusian blogger shared a video demonstrating an unusual way to tie shoelaces. The video, published on May 12, 2025, quickly gained popularity, accumulating hundreds of views in just a day. The blogger, known as Лучший креатив (Best Creative), also used the video to promote a little-known online store called bazaali, claiming it offers products at significantly lower prices than major platforms like Wildberries and Ozone. "I used to buy from Wildberries and Ozone," the blogger stated, "but now I'm showing them how not to treat people so harshly." The video's success highlights the growing interest in online shopping and the search for affordable goods in Belarus. The promotion of bazaali, however, raises questions about transparency and potential conflicts of interest in online content creation.