The Digital Playbook: How Young Athletes and Clubs Master Social Media

Young Athletes Navigate Social Media Landscape: Insights from Crew TalksZAGREB, Croatia – The evolving relationship between young athletes and social media was the central topic of discussion in a recent episode of "Crew Talks," featuring insights from Crew Founder and TikTok mentor Dario Marčac, and Igor Bušljeta, Director of Marketing at Nexe Group. The podcast delved into the complexities faced by emerging sports talents as they manage their public image and professional careers in the digital age.Marčac highlighted the dynamic nature of content creation within their team, drawing parallels to the disciplined environment of a sports team. "We have many creators in our team who are dynamic. They have their posts, their thoughts. We can draw a parallel with players," he stated, emphasizing the individual contributions within a collective structure.Bušljeta elaborated on the club's approach to media exposure, citing handball player Dominik Kuzmanović as a prime example. "We have never had a situation where something came out through their channels, platforms, or media appearances that caused us any damage," Bušljeta remarked, underscoring the importance of professional conduct. He further described Kuzmanović's rigorous routine, including training, special diets, and individual focus on opponents, which contributed to his success. "People didn't know him in Našice... now look at the last championship. Not a day went by that he wasn't on live TV, on the news, in all possible media," Bušljeta added, illustrating the rapid rise in public recognition.The discussion underscored that while social media offers unprecedented opportunities for athletes to connect with fans and build their brand, it also demands careful management and a strong support system from their clubs.

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