CTtransit's Gen Z Marketing: A Bus Ride Review Goes Viral

CTtransit's Christian takes a Gen Z-slang infused bus ride, highlighting the company's commitment to clean, accessible public transportation. In a short video posted on social media, Christian, from the Planning & Scheduling team, provides a lighthearted review of the bus, using terms like "drippy AF" and "pop-off queen." He comments on the cleanliness of the bus, saying, "This interior ate and left no crumbs." The video showcases the bus's accessibility ramp, and its overall modern design. This initiative demonstrates CTtransit's effort to engage with younger audiences through relevant and relatable content. The video has gained significant traction online, indicating a successful marketing approach.