McDonald's CosMc's: High Prices and Negative Predictions Lead to Permanent Closure

CosMc's, the McDonald's spinoff, closes its doors after a short run. The restaurant, which opened in 2023, was initially met with excitement but ultimately failed due to high prices and negative online sentiment. One commenter's prediction on opening day, "Hahaha this gon fail," proved eerily accurate. The restaurant's business model, focusing on a drive-thru format with primarily drinks, was unable to overcome the high price point, which made it uncompetitive with other coffee and beverage establishments. The closure serves as a cautionary tale about the importance of market research and pricing strategy in the fast-food industry.