DAZN Uses Nostalgic VHS Filter to Promote FIFA Club World Cup

The FIFA Club World Cup is underway, and DAZN is using innovative marketing to attract viewers. A recent short video, styled like an old VHS recording, shows a player warming up before a match. The video, posted on June 1st, has already garnered over 500 views. "It's a clever way to tap into nostalgia while promoting our free coverage," said a DAZN spokesperson. The use of a retro aesthetic is a unique approach to sports promotion, and the video's success suggests it's resonating with viewers. This strategy highlights how even short, visually engaging content can effectively promote major sporting events. The video's popularity also points to the continued interest in the FIFA Club World Cup.