
Seth Weiner, MAS: How The 50th Anniversary Of 'Jaws' Became A Merch Feeding Fre…
Learn how Jaws' 50th anniversary has created a branded merchandise feeding frenzy, emphasizing the power of nostalgia.
As the iconic film 'Jaws' marks its 50th anniversary, Universal Pictures and NBC are celebrating the milestone with special releases and promotional items. Content creator James A. Janisse recently unboxed a commemorative package, showcasing a 4K Ultra HD and Blu-ray 'Jaws 50th Anniversary Edition,' highlighting its bonus features and the film's historical impact on cinema as one of the first summer blockbusters. The package also included a Jaws-themed water bottle, a portable beach speaker, a bucket hat, Jaws-branded gummy sharks and Swedish fish, popcorn, a beach tote bag, and a DIY shark fin popcorn box, all designed to enhance a 'perfect beach day.' Fans can stream 'Jaws' on Peacock through July 14th, purchase the 50th Anniversary Edition, or watch it on NBC on June 20th with a special introduction from director Steven Spielberg.
Learn how Jaws' 50th anniversary has created a branded merchandise feeding frenzy, emphasizing the power of nostalgia.