Peacock's "Bullsh*t Burger" Campaign: A Delicious Marketing Strategy

Peacock's "Bullsh*t Burger" Campaign Celebrates Return of "Poker Face" Season 2 Los Angeles, CA – Peacock is pulling out all the stops to celebrate the return of its hit show, "Poker Face." Instead of relying on traditional advertising, the streaming service has launched a creative marketing campaign centered around a limited-time "bullsh*t burger." The burger, offered at a yet-to-be-disclosed location, is a playful nod to the show's witty and often sarcastic protagonist, Charlie Cale, played by Natasha Lyonne. The promotion includes eye-catching signage and food packaging emblazoned with the show's logo and character imagery. Postcards featuring the actors are also being distributed, adding to the overall immersive experience. The campaign's unique approach has already garnered significant attention on social media, with fans sharing photos and videos of the promotional materials. "We wanted to do something fun and unexpected to celebrate the return of 'Poker Face,'" said a Peacock spokesperson. "The 'bullsh*t burger' is a perfect way to engage with fans and highlight the show's unique tone and humor." The campaign's success underscores the effectiveness of creative and engaging marketing strategies in the entertainment industry. By tapping into the show's distinctive character and tone, Peacock has created a buzz that extends beyond traditional advertising methods.