Spanish Government Embraces TikTok with Humorous Debut Video

Madrid, Spain – The Government of Spain has officially joined the popular social media platform TikTok under the handle "@desdelamoncloa," aiming to connect with a wider, younger audience. The inaugural video, released on September 9, 2025, offers a humorous glimpse into the brainstorming process behind their social media strategy. The video opens with a team discussing potential content ideas, ranging from a "house tour" of La Moncloa to a "get ready with me" segment for a Council of Ministers meeting. One team member even playfully suggested, "What if the President does a little dance?" a notion met with a comical shrug from President Pedro Sánchez himself in a brief cameo. Ultimately, the team settled on a more institutional yet engaging approach. A voice-over explains, "Now that we've convinced our bosses, we thought we'd show you what really happens at La Moncloa." The video promises to share "the day-to-day inside" the government headquarters, along with "some institutional 'salseito'" – a Spanish term implying lighthearted intrigue or gossip. A spokesperson for the government, who appeared in the video, stated, "We want to share how the day-to-day is here inside. We don't know how this will turn out, but it's going to be fun." This move signifies an effort by the Spanish government to increase transparency and engagement through a platform known for its short-form, creative content. The account's initial performance has been strong, garnering over 180,000 views and 11,800 likes within days of its launch.