Kharkiv Candy Store Uses Social Media to Expand Reach

Kharkiv Candy Store Promotes Sweets with Nationwide Delivery A Kharkiv-based candy store, Dessert Kharkov, is using social media to promote its products and delivery services. A recent short video advertisement showcases a specific chocolate candy, priced at 250 UAH, and highlights the store's ability to deliver sweets across Ukraine. The advertisement also encourages customers to visit their physical stores. While the video itself is brief, it reflects a growing trend among small businesses in Ukraine to leverage online platforms for marketing and sales, particularly given the ongoing challenges faced by the country. "Замовляйте скоріше!" the woman in the advertisement urges viewers, emphasizing the speed and convenience of their delivery service. This approach highlights the business's adaptability and focus on customer convenience in a dynamic market. The use of social media for promotion is a common practice for businesses in Ukraine, demonstrating the effectiveness of digital marketing strategies.