Kharkiv Confectionery Uses Short Video to Sweeten Sales

Kharkiv Confectionery Promotes Sweets via Engaging Short Video A Kharkiv-based confectionery is using short, engaging videos to promote its sweet treats. A recent video features a woman showcasing two different pastries, a custard pastry with chocolate and a cream puff, and asks viewers which they prefer. The video, posted on Instagram, includes contact information for placing orders. While the video is primarily an advertisement, it highlights the growing use of short-form video marketing by small businesses in Ukraine to reach potential customers. "We're trying to show people our delicious pastries in a fun way," said the confectionery's owner, adding that they've seen a positive response from their online marketing efforts.