NYC Pizza Place Goes Viral Thanks to TikTok Food Influencers

New York City's East Village Pizza Creates a Viral Sensation: Extra Cheesy Garlic Knots New York City, NY – May 28, 2025 – A short video posted on TikTok by food influencers DEVOURPOWER (@devourpower) has gone viral, showcasing the mouthwatering creation of "Extra Cheesy Garlic Knots" at East Village Pizza. The video, which has amassed over 200,000 views in just two days, captures the entire cooking process, from melting butter to the final, stringy cheese pull. The visual appeal is undeniable, and the video's popularity speaks to the public's appetite for satisfying food content. The recipe is simple yet effective: pre-made garlic knots are tossed in melted butter, then generously coated in parmesan cheese, minced garlic, and fresh parsley. The mixture is baked until the cheese is perfectly melted and bubbly, resulting in a dish that's both visually stunning and undeniably delicious. The video ends with Rebecca from DEVOURPOWER taking a bite and expressing her enjoyment. "The cheese pull is incredible!" she exclaims, perfectly summarizing the video's appeal. East Village Pizza, known for its unique and high-quality ingredients, has seen a surge in interest since the video's release. The restaurant's social media presence has also seen a boost, indicating the significant impact of viral food content on local businesses. This unexpected surge in popularity highlights the power of social media marketing and the enduring appeal of simple, delicious food.