How Dexter: Resurrection Rewrote the Social Playbook for Legacy Franchises - Li…
When Dexter: Resurrection premiered in 2025, it was a reinvention, reconnecting longtime fans while onboarding a new generation. How did they do it?
A new interactive experience, "Prater's Vault," has been launched by Paramount+ to promote the "Dexter: Resurrection" series, offering a virtual museum tour of serial killer memorabilia. The digital exhibit features a chilling collection of artifacts, some attributed to real-life infamous figures such as John Wayne Gacy's clown suit, a bloodied refrigerator linked to Jeffrey Dahmer, and a lamp purportedly made of human skin associated with Ed Gein. The collection also includes items from the fictional world of Dexter, like Brian Moser's kill table and blood slides erroneously attributed to James Doakes, whom the exhibit labels the "Bay Harbor Butcher." The video, featuring the voice of Dexter Morgan, guides viewers through the vault, with the character expressing a complex mix of revulsion and fascination. "I pride myself on finding the best of the best in every field," the voiceover states, reflecting on the dark nature of the collection. This unique promotional campaign aims to immerse fans deeper into the psychological landscape of the Dexter universe, inviting them to explore the disturbing collection themselves through a dedicated website. The initiative has garnered significant attention, appealing to a broad audience interested in true crime and the acclaimed series.
When Dexter: Resurrection premiered in 2025, it was a reinvention, reconnecting longtime fans while onboarding a new generation. How did they do it?
