The "Death in Poverty" Meme: What's Behind the Viral Call?

A recent viral video featuring an unusual incoming call screen has captured the attention of social media users, particularly within Russian-speaking communities. The video, titled "Смерть в нищите: Входящий звонок..." (Death in Poverty: Incoming Call...), displays a phone interface with a lion's image as the caller ID for a contact named "Death in Poverty." The short clip, accompanied by a standard phone ringing sound, has sparked curiosity and discussion among viewers. One user, providing context in the comments, explained the meme's origin: "This is a video on the 'ктотакопс' channel, called 'this video will never start,' and there was a joke that he was refused to sell advertising for the SOTKA online school, and he made an anti-advertisement, and this lion appeared there. I advise you to watch this video." This explanation points to the meme's roots in a specific online content creator's work, where the "lion" and "death in poverty" phrase were part of a satirical anti-advertisement. The meme's popularity underscores how niche internet content can quickly spread and resonate with a broader audience, often through recontextualization in short-form video formats. While seemingly abstract, such memes often carry layers of humor or social commentary understood by those familiar with their origins.

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Смерть в нищете или покой в богатстве — что за мемы со львами, которые настойчи…

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