Korean Skincare's Global Reach: Why Cosrx and Anua Thrive Beyond Korea

In a bustling Seoul subway station, amidst the everyday rush, a curious observation unfolds. A video showcasing the unexpected presence of popular Korean skincare brands, Cosrx and Anua, in a non-touristy Olive Young store has sparked a conversation about the global beauty market. The author of the video, Dina, notes, "They say Koreans don't even buy COSRX and Anua," but the video shows these products prominently displayed. This raises questions about the global beauty market and the disconnect between local perception and international demand. While some believe these brands are less popular in Korea, their presence in a non-touristy location suggests a consistent market, potentially driven by international consumers. The video's popularity underscores a broader interest in understanding global consumer trends and the reach of Korean beauty products beyond Korea itself.