TikTok Craze Sends Beauty Fan to South Korea for Sold-Out Lip Gloss

Laneige Lip Gloss Sellout Drives US Beauty Enthusiast to South Korea A recent TikTok trend has led to a sellout of Laneige's popular lip glosses, prompting one US-based beauty enthusiast, Dina, to take matters into her own hands. Dina's video showcases her trip to South Korea to purchase the coveted product, highlighting the unique applicator and the price difference compared to US markets. "These right here, you guys sold them out on TikTok," Dina explains in her video, showcasing the shelves of Laneige lip glosses. "I had to fly to Korea to get them myself." Her video details the various shades, demonstrating the application and texture. She describes the scent as "smelling like a glazed donut." The video also emphasizes the cost savings from purchasing in Korea, avoiding US import tariffs. Dina's experience reflects a growing trend of consumers seeking products unavailable or more expensive in their home countries. Her video provides a firsthand account of this trend and highlights the appeal of Laneige's lip glosses. The video concludes with Dina expressing her understanding of the product's popularity, stating, "I see what you're doing, Laneige. Yeah, I understand why you sold it out." The incident underscores the power of social media in driving consumer demand and the lengths some will go to secure sought-after items.