Natural Deodorant Trend Takes Over Los Angeles

Los Angeles Beauty Trend: Alumstone Deodorant Gains Popularity Los Angeles, CA – A new beauty trend is sweeping through Los Angeles, focusing on natural and traditional beauty products. One such product is crushed alumstone, a natural deodorant gaining popularity among beauty enthusiasts. Dina, a beauty influencer known as "dinameetsworld," recently highlighted alumstone in a viral video. She describes the product as "Nature's deodorant," emphasizing its effectiveness and subtle fragrance. "It smells so clean," she says in her video, noting its popularity in the Middle East. Alumstone, also known as potassium alum, is a natural mineral salt. In the Middle East, it's traditionally used as a natural deodorant and for underarm brightening. Dina's video demonstrates its application and highlights its additional use as an aftershave to prevent ingrown hairs. The video has garnered significant attention, showcasing the growing interest in natural alternatives to conventional deodorants. The trend reflects a broader shift toward sustainable and traditional beauty practices.