Disney+ Uses Heartfelt TikTok Video to Boost Big Hero 6 Views

Disney Italia's TikTok video featuring a poignant scene from Big Hero 6 has resonated with viewers, garnering significant engagement. The short clip, promoting the film's availability on Disney+, showcases the emotional bond between Hiro and Tadashi Hamada. The video's success highlights the power of short, emotionally resonant content in digital marketing. "Tadashi, è qui," a line from the video, translates to "Tadashi, he's here," encapsulating the video's emotional core. The clip has generated a strong response, demonstrating the enduring appeal of Big Hero 6 and the effectiveness of this promotional strategy. The positive engagement suggests a potential for further marketing campaigns using similar approaches.