Disney's Interactive TikTok Ad for Lilo & Stitch: A New Approach to Film Marketing

Disney Italia's TikTok campaign for the Lilo & Stitch live-action movie utilizes a novel approach to digital marketing. The short video, featuring an animated Stitch, encourages user interaction by requiring them to tilt their phones to guide the character. This interactive element, coupled with the film's title and the phrase "Solo al Cinema" (Only in theaters), creates a concise and engaging advertisement. The campaign's success, measured by views and engagement, highlights the potential of innovative digital marketing strategies for reaching younger audiences. "It's a clever way to promote the film," says a marketing expert, "using the platform's features to create a memorable experience."