Dr. Simi Expands to USA: Iconic Mexican Mascot Seeks New Performers

Mexico's beloved Dr. Simi mascot, known for its appearances at concerts and cultural events, has launched a unique recruitment campaign seeking new mascot performers in the United States. The initiative aims to expand the brand's presence and "bring the most surreal of Mexico to every corner of the USA," according to the official announcement. The campaign video, widely shared online, features several Dr. Simi mascots engaging in various lively activities, from dancing in public spaces to riding amusement park attractions, emphasizing the fun and energetic nature of the role. "We are looking for new mascot performers in the United States," a voiceover states, adding, "If you love to dance, spread joy, this job is for you!" The campaign explicitly mentions that no prior experience is required, only the right attitude, positioning the opportunity as "the most fun job in the world." This move signifies a strategic expansion for the iconic figure, promising to bring its distinctive charm and positive energy to a broader international audience.

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