Sydney Sweeney Stars in Dr. Squatch's New Body Wash Ad

Dr. Squatch's new advertisement uses Sydney Sweeney to promote their natural body wash. The 30-second video contrasts the product's natural ingredients with synthetic alternatives. "There's only one thing boys really want: REAL soap," says the ad. The ad also highlights the product's all-day moisturization. While primarily an advertisement, the use of a celebrity endorsement provides a point of interest for media discussions on marketing and advertising strategies.

Brit + Co

one month ago

Sorry Haters, Sydney Sweeney's Dr. Squatch Soap Was Her Idea

She's making money moves.